Catch London: New Brand on the Block

In the ever-evolving world of eyewear, where innovation meets tradition, the John Rose Eye Care brand collection welcomes its newest member with open arms and keen eyes: Catch London. This addition isn’t just a new line of eyewear; it’s a statement, a testament to the artistry and dedication that defines the very essence of personalised eye care and fashion. Selected to complement the existing Tom Davies collection, Catch London is set to redefine elegance with its unique blend of craftsmanship and creativity.

Handcrafted in London

Every Catch London frame is meticulously handcrafted in West London, a mere 20-minute journey from the bustling heart of the city. This proximity isn’t just geographical; it’s symbolic, linking the brand’s creative pulse to the vibrant lifeblood of London itself. The dedicated factory space, where these unique frames come to life, is more than just a manufacturing hub—it’s a crucible of creativity.

Each frame in the collection is named after an iconic street in London, paying homage to the city’s rich tapestry of history, culture, and innovation. This naming convention isn’t merely a nod to geographical landmarks; it’s an invitation to wearers to embark on a journey through the streets of London, to see and be seen through lenses that capture the essence of the city’s soul.

A Space Where Creativity Breathes

The  Catch London factory doubles as a creative space, defying the conventional notions of what a manufacturing site should be. It’s equipped with a massage room, offering a sanctuary of relaxation for the artisans who breathe life into each frame. There’s also a creative Lego room, a testament to the brand’s belief in the power of play and innovation. Perhaps most strikingly, the rooftop bar offers a panoramic view of the city, a space where creativity and inspiration flow as freely as the drinks.

Fostering Talent and Innovation

Many of the talents behind the Catch London frames honed their skills through an apprenticeship scheme run at the factory. This initiative isn’t just about teaching the craft; it’s about nurturing a new generation of artisans who blend traditional skills with innovative techniques. These apprentices have worked side by side with master craftsmen, absorbing the nuances of their art and contributing to the collection’s most innovative designs.

The apprenticeship scheme is a cornerstone of Catch London’s philosophy, embodying a commitment to growth, learning, and the perpetuation of craftsmanship. It’s a reflection of the brand’s dedication to not just maintaining quality, but constantly elevating it, ensuring that every frame is a masterpiece of design and durability.

A Collection That Speaks Volumes

The Catch London collection is distinguished by its innovative designs, crafted from the finest materials. Each frame tells a story, a narrative woven from the streets of London and the hands of the artisans who crafted it. The collection is a testament to the brand’s commitment to quality, innovation, and the personal touch that defines bespoke eyewear.

The frames are not just accessories; they’re expressions of individuality, tools for seeing the world in a new light. They’re designed to complement the wearer’s features and personality, offering a level of customisation that goes beyond the physical dimensions of eyewear to touch the essence of personal style.

Finally

Catch London is more than the latest addition to the John Rose Eye Care brand collection; it’s a new chapter in the story of bespoke eyewear. It represents a fusion of tradition and innovation, a bridge between the artisan’s workbench and the vibrant streets of London. With its dedication to craftsmanship, creativity, and the personal touch, Catch London is set to become a beloved chapter in the narrative of those who seek not just to see, but to truly behold the world in all its splendor.

As Catch London frames make their way from the heart of West London to the faces of discerning individuals around the world, they carry with them the spirit of the city and the craftsmanship of their creators. They’re not just eyewear; they’re a journey, an experience, and a statement. Welcome to Catch London, where every frame is a masterpiece, every design is a story, and every wearer is part of the legacy of John Rose Eye Care’s commitment to excellence in vision and style.